Scale revenue,not headcount.
We install and run a go-to-market system that researches your market, plans the campaigns and executes them. Your team keeps only the work that needs judgment. No prospecting hires, no extra tools for someone to keep in sync.
An industrial group turning over more than 1.5 billion euros a year across more than 80 countries. Their cold B2B pipeline generation runs on this system.Calculate your revenue upside.
With the meetings you already generate, your close rate and your average contract, this is what the system could add. We use the most conservative conversion lift we measured, not the highest.
Illustrative calculation based on the conversion lift measured across the first group of accounts (2.4x). Not a forecast or a contractual commitment. What you end up seeing depends on your sector, sales cycle and sales team.
System performance against the operation it replaces.
Measured across the first group of accounts run on this system, over 30 days, against their previous operation. The lift comes from segmenting every campaign by buyer, not from sending more messages. Results vary with sector, contract value and market maturity.
The system already operates for igus.
An industrial group turning over more than 1.5 billion euros, with a vast catalogue and a different buyer in every sector, is where this system earns its place. No single message works for all of them, and no sales team has the hours to write one per segment.
€1.5bn+
Group annual revenue
- Sector
- Motion plastics for industry
- Footprint
- More than 80 countries
- What we operate
- Cold B2B pipeline generation, from research to booked meeting
One message per sector, not one for everyone
The maintenance manager at an automotive plant, the design engineer at a machinery builder and the head of automation buy the same thing for different reasons. The system writes to each of them with their own problem in front of it.
The missing layer on top of the sales team
It replaces no one and leaves the inbound that already works untouched. It goes after the accounts that would never have arrived on their own, and hands over the conversation once interest is on the table.
Scale without adding headcount
Opening one more sector does not mean hiring one more person to prospect. It means one more segment running in parallel inside the same system.
We name igus as a commercial reference with their written authorisation. We publish no figures, results or campaign data, and the agreement is the same with every client.
AI can multiply your pipeline generation. Not while your team connects every piece by hand.
Every tool you add promises to save work and creates new work: keeping it aligned with all the others.
More tools, more coordination
The CRM, the email sequencer, the segmentation spreadsheet and the LinkedIn account all live in different places. Somebody has to copy the context from one to the next before a single message goes out.
More output, more to review
AI tools draft messages at machine speed, but each one still passes through somebody on your team before it goes out with your name on it. The bottleneck did not disappear, it moved.
Every lesson depends on a person
The objection that killed three meetings this week only gets fixed in next week's message if somebody wrote it down and reopened the sequence to change it. That rarely happens in time.
The familiar outcome: five or ten campaigns a year, however many fit in the calendar of whoever coordinates them. Meanwhile, the competitor who actually solved coordination is already at the table with the decision maker you were both chasing.
The system carries the execution. Your team steps in where it counts.
From one channel at a time, to all of them at once.
Today, somebody decides every morning which channel gets attention. With the system, every channel you have runs at the same time and stays coordinated.
The split flips.
Today your team executes and the tool assists. Here the system executes and your team decides.
It understands your value proposition
It maps ideal customer profile, problems, use cases, return and messaging into a knowledge base that keeps itself current.
It runs every pipeline motion
Playbooks across channels and funnel stages: content, social, cold outreach, intros, sales support and follow-up.
It works toward targets without constant supervision
It drives against the numbers you agreed and replaces most of the pieces you pay for separately today.
Judgment
Approving what the system proposes, choosing the strategic path and setting direction. We are not asking you for tactics.
Creativity
The market read that is written down nowhere, the sharpening of your positioning and the brand voice only you have.
Trust
The calls, the in-person meetings and your own network. Everything where being in the room is what closes.
Four stages that feed each other.
This is not a campaign you launch and measure at the end. It is a loop where every conversation improves the next one.
Value model
We encode your go-to-market so the system can operate it:
- Segments and disqualifying criteria
- Buyer personas and job titles
- Problems and underlying causes
- Positioning and messaging
- Use cases and return
Pipeline generation
The system runs acquisition programs continuously:
- LinkedIn outreach
- Email outreach
- Inbound qualification and routing
- Messaging experiments
- Follow-up and scheduling
Learning loop
Every interaction sharpens the system:
- Sales conversations adjust the positioning
- Replies adjust the messaging
- Results adjust the targeting
What you end up with
Instead of hiring an entire go-to-market team:
- An outbound engine
- Inbound routing
- Pipeline management
- Continuous experimentation
The system never sends the same message twice.
Every reply, every silence and every rejection becomes the correction in the next send. Nobody has to sit down and review it.
Send
The message goes out with the angle and the segment that has worked best so far.
Read the reply
Interested, objection or rejection: each gets logged with its reason, not just a yes or a no.
Adjust
The angle, the segment or the send time shift based on what it just learned.
Send again
The next batch already goes out corrected. The loop does not wait between campaigns, it runs inside each one.
A rejection is not discarded
It becomes the correction in the next message. That is how the system improves every week without anyone stopping to review it.
What we build and operate for you.
Everything the system needs to run is inside. No licences for you to buy separately, no accounts for you to administer.
Foundation and onboarding
We build the value model, configure the system and run a calibration session with whoever leads your sales.
Direction and review
Strategy sessions plus a review every two weeks on what is working and what changes next.
LinkedIn and email outreach
Sequences per segment and buyer persona, at sustained volume, with limits that protect the sending accounts.
Full infrastructure
Accounts, secondary domains, email authentication, warm-up and tooling. Your primary domain is never touched.
Enrichment and qualification
Records arriving through your own channels get enriched, qualified and routed to the right person.
Replies and scheduling
Supervised replies, follow-up until the slot is confirmed, and the meeting placed straight into your team calendar.
The system, against building it by hand.
The same comparison you would see building this with your own team, separate tools, and somebody coordinating every piece.
You pay for outcomes, not activity.
The model is aligned with the only thing that matters to you: qualified conversations coming in. Not message volume, not hours logged.
Success fee
- Billed per qualified meeting
- No cost per message, per send or per activity
- Qualification criteria agreed in writing before we start
Monthly minimum
- Discounted from the success fees once you exceed it
- Secures capacity dedicated to your account
- Covers infrastructure, accounts, domains, warm-up and tooling
Foundation
- One-off payment at kickoff
- Value model build and system setup
- It stays yours, documented, and serves any channel
Figures are set in the first conversation, once we have seen your customer profile and your average contract. Publishing a number without that context would tell you nothing.
Start with a conversationIt works when your bottleneck is opportunities, not closing.
We would rather say this before the call than three months into warm-up spent on the wrong ICP.
- B2B sale with an identifiable decision maker and a cycle of several weeks, not one click
- High average contract value: a single closed deal pays for months of the system
- Someone on the team with the capacity and the judgment to close what comes in
- Willingness to approve message and direction, not to write every email by hand
- Nobody available to take the meetings that come in
- You expect results before the two or three weeks of warm-up
- Self-serve sale with low ticket and high volume
- A target market so narrow it runs out within a month of outreach
What people ask before starting.
No, it takes away the part they hate. Your reps stop chasing cold contacts and go back to presenting and closing, which is where they make money. The system fills their calendar, it does not negotiate for them.
Put your team on closing. Filling the calendar is on us.
A thirty minute conversation. We look at your customer profile and your average contract, and we tell you whether this makes sense or not. Every month spent coordinating the system by hand is a month of meetings that never reached anyone's calendar.